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Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.
And more than ever, they need a trusted voice to tell those stories.
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We shoot the pictures and video ourselves which means it's unique.
The program was complemented by a variety of digital, event and social activations.
Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.
But, perhaps, the solution isn’t to just throw up your corporate hands and say “well, there is nothing we can do” or “this is in every game so we won’t do anything”.